W.S. Badcock Corporation, established in 1904 in Mulberry, Florida, has more than 330 retail locations throughout the Southeast . Approximately 75% of those stores are dealer owned and operated .
Badcock is e one of the largest home furniture retailers in the United States. Founded in 1904, they celebrated centennial in January 2004. Its headquarter is at Mulberry, Florida, and it employs more than 1,200 corporate employees . It has more than 330 stores in seven states, and offer customers a full range of furniture, bedding, appliances, electronics, accessories and floor coverings.
Approximately 75% of their stores are individually owned through unique dealership business model. Because they consign all of our merchandise to the dealers and do not require a franchise fee, their model offers the benefits of business ownership and allows for a quicker start-up than the traditional franchise system.
As they celebrate the growth and achievements of the past 100 years, they also continue to look toward the future, and in recent years have undergone significant expansion and modernization plans both in-store and online .
In 2000, they developed a new store concept called Badcock &more that includes a product line of more than 4,000 items ; a brighter, more spacious store display; and a new logo.
While the philosophy "Badcock will treat you right" stays the same, they introduced the new concept to better serve existing customers and to appeal to a broader customer base. Of the stores that have converted, most have seen at least a 20 to 70 percent sales increase . The corporate goal is for 80 percent of stores to be converted to the new format by the end of 2007.
In 2003, they developed a new dealer contract to uphold new operating standards and enhance the long-term growth opportunities for our dealers. Today, they continue their expansion with plans to target new dealers throughout the Southeast, including Kentucky, Virginia and West Virginia, which to date are untapped markets.
Let us look their historical timeline:
Historical Timeline
1904 Henry S. Badcock establishes first store, located in Mulberry, Florida.
1920 Henry\'s 22-year-old son, Wogan Stanhope Badcock, Sr., buys the Mulberry store for $9,000.
1930 Wogan Badcock expands sales by consigning merchandise to area collectors who begin selling from trucks along their routes. Soon some collectors acquire buildings to display their merchandise . This is the start of unique system of dealer owned and operated stores that continue to flourish today.
1940-1960 Expanded to 46 stores, and Wogan Badcock, Jr. joins his father in the business.
1963 Wogan Badcock, Jr. is named president.
1967 first store outside of Florida is opened in Valdosta, Georgia.
1972 Opened their second distribution center in Live Oak, Florida (the first was in Mulberry).
1984 Third distribution center opens in Thomson, Georgia, and it grows to 200 stores throughout Florida, Georgia, Alabama, South Carolina and North Carolina.
1985 Wogan Badcock, Jr.\'s sons, Wogan III, Henry and Ben, are appointed vice presidents .
1990 Fourth distribution center in Cullman, Alabama is opened, which leads to more stores in Mississippi and Tennessee.
1992 Wogan Badcock, Jr. turns the company over to his three sons.
1996 Wogan Badcock, Jr. passes away.
1998 Don Marks became the first president from outside the Badcock family.
2000 Development of the Badcock &more store concept that includes a product line of more than 4,000 items ; a brighter, more spacious store display; and a new logo.
2002 Developing a new ten-year dealer contract to uphold new operating standards and enhance the long-term growth opportunities.
2003 Targeting Kentucky, Virginia and West Virginia for Southeast expansion.
2004 100-year anniversary.
2005 operation in new Distribution Center in Mebane, N.C., started
Badcock &more at a Glance:-
Store Name: Badcock Home Furniture &more
Store Description:
In 2000, a new store concept called Badcock Home Furniture &more was developed that includes a product line of more than 4,000 items, a brighter, more spacious store display, and a new logo . Each store offers a wide range of home furnishings including :
Full line of furniture for dining rooms, living rooms and bedrooms
Patio furniture
Bedding, including our own line of beds
Appliances
Electronics
Accessories
Floor coverings
A majority of stores are individually owned through the company\'s unique dealership business model. This model offers the benefits of business ownership with quicker start-up than in a traditional franchise system because the Corporation consigns all of its merchandise to the dealers and does not require a franchise fee .
Badcock is e one of the largest home furniture retailers in the United States. Founded in 1904, they celebrated centennial in January 2004. Its headquarter is at Mulberry, Florida, and it employs more than 1,200 corporate employees . It has more than 330 stores in seven states, and offer customers a full range of furniture, bedding, appliances, electronics, accessories and floor coverings.
Approximately 75% of their stores are individually owned through unique dealership business model. Because they consign all of our merchandise to the dealers and do not require a franchise fee, their model offers the benefits of business ownership and allows for a quicker start-up than the traditional franchise system.
As they celebrate the growth and achievements of the past 100 years, they also continue to look toward the future, and in recent years have undergone significant expansion and modernization plans both in-store and online .
In 2000, they developed a new store concept called Badcock &more that includes a product line of more than 4,000 items ; a brighter, more spacious store display; and a new logo.
While the philosophy "Badcock will treat you right" stays the same, they introduced the new concept to better serve existing customers and to appeal to a broader customer base. Of the stores that have converted, most have seen at least a 20 to 70 percent sales increase . The corporate goal is for 80 percent of stores to be converted to the new format by the end of 2007.
In 2003, they developed a new dealer contract to uphold new operating standards and enhance the long-term growth opportunities for our dealers. Today, they continue their expansion with plans to target new dealers throughout the Southeast, including Kentucky, Virginia and West Virginia, which to date are untapped markets.
Let us look their historical timeline:
Historical Timeline
1904 Henry S. Badcock establishes first store, located in Mulberry, Florida.
1920 Henry\'s 22-year-old son, Wogan Stanhope Badcock, Sr., buys the Mulberry store for $9,000.
1930 Wogan Badcock expands sales by consigning merchandise to area collectors who begin selling from trucks along their routes. Soon some collectors acquire buildings to display their merchandise . This is the start of unique system of dealer owned and operated stores that continue to flourish today.
1940-1960 Expanded to 46 stores, and Wogan Badcock, Jr. joins his father in the business.
1963 Wogan Badcock, Jr. is named president.
1967 first store outside of Florida is opened in Valdosta, Georgia.
1972 Opened their second distribution center in Live Oak, Florida (the first was in Mulberry).
1984 Third distribution center opens in Thomson, Georgia, and it grows to 200 stores throughout Florida, Georgia, Alabama, South Carolina and North Carolina.
1985 Wogan Badcock, Jr.\'s sons, Wogan III, Henry and Ben, are appointed vice presidents .
1990 Fourth distribution center in Cullman, Alabama is opened, which leads to more stores in Mississippi and Tennessee.
1992 Wogan Badcock, Jr. turns the company over to his three sons.
1996 Wogan Badcock, Jr. passes away.
1998 Don Marks became the first president from outside the Badcock family.
2000 Development of the Badcock &more store concept that includes a product line of more than 4,000 items ; a brighter, more spacious store display; and a new logo.
2002 Developing a new ten-year dealer contract to uphold new operating standards and enhance the long-term growth opportunities.
2003 Targeting Kentucky, Virginia and West Virginia for Southeast expansion.
2004 100-year anniversary.
2005 operation in new Distribution Center in Mebane, N.C., started
Badcock &more at a Glance:-
Store Name: Badcock Home Furniture &more
Store Description:
In 2000, a new store concept called Badcock Home Furniture &more was developed that includes a product line of more than 4,000 items, a brighter, more spacious store display, and a new logo . Each store offers a wide range of home furnishings including :
Full line of furniture for dining rooms, living rooms and bedrooms
Patio furniture
Bedding, including our own line of beds
Appliances
Electronics
Accessories
Floor coverings
A majority of stores are individually owned through the company\'s unique dealership business model. This model offers the benefits of business ownership with quicker start-up than in a traditional franchise system because the Corporation consigns all of its merchandise to the dealers and does not require a franchise fee .
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