Thursday 7 April 2016

Alan white furniture-ALAN White is known as a brand name for making upholstery


ALAN White is known as a brand name for making upholstery. The firm is supplying mid priced upholstery to the industry. The sofa sets, tables and chairs manufactured under the brand name have added colors to the decor of the sweet homes of many residents. The popularity of the Alan White could be gauged from the very fact that the leading interior designers advise their clients to opt for Alan White furniture that are durable, long-lasting and stylish. Those who wanted artistic flavor in their house with a taste of unique and rare designing found Alan White as a right solution to their problems. Alan White, since last 52 years, has been holding its headquarters in Memphis. However, its operations are being organized from Shannon, Miss, Stamps and Ark.

Recently, the Alan White Company was purchased by a Sklar Peppler, a Canadian Company. Reports confirm that Alan White was into troubled waters due to its mounting financial and business pressures that led to its closure. The company was floated in the year 1954. Soon, with the passage of time, the company soon gained name and fame in the home furnishing section.

Earlier, the company?s strategies were consumer friendly and therefore the brand was ruling several houses. The decor of the drawing and living room soon became the status symbol of people. The sofa under Christal section was the most appealing furniture for the customers.

No doubt, there are lot many market players in the furniture industry including Ashley, Stanley, Nautica, Hooker and many others that act as a competitor to the Alan White, but the latter, at the initial hour, was able to carve a niche in the industry by its subtle efforts. The furniture was an exception and was loved by one and all who so ever took a glimpse of it once even.

The other impressive set is Osborne that could be seen adding beauty to lot many sets. Its complete set makes you feel so comfortable that you think twice before selling it off to the other person after it has been years to your use. You feel it is outdated however; your inner senses refuse to replace it with any other furniture set as you feel its magic working on you. You feel yourself binded with it.

The company till the very year 2004 was a market leader in its stream. The punch line for the company -When a custom solution is the only solution defines how much serious the company is when it comes to the terms and conditions of treating Customers as kings and Gods.

Alan White was doing very well few years back. Its quality was unbeatable. There was no match to its designing. The rhythm of the artistic tinge blended to the furniture set makes it a role model for the leading interior designers. However, what affected the mindset of the consumers was its pricing as it was bit higher than its business competitors. Consequently, the customer thought twice before delving into his pocket. Still, there was no profit loss situation and the company existed on a break even point.

However, as we all know, time keeps on changing. So the worst phase came for Alan White few years back when the company started feeling the heat of the stiff business competition. There was a lot of pressure on Alan White, the pressure in different streams, mainly in financial and business categories.

Although the company tried all ways and means to survive the pressure but all in vain. Gradually, Alan White started sinking, sinking in the wide sea of financial constraints. Eventually, one fine day, the worst happened. The 52-year-old company, operating from Shannon, Miss., and Stamps, Ark collapsed. The company officials had to come forward to declare that the company is making efforts to exit from the business. They declared their plans for the liquidation of its assets in controlled manner and then to meet the pending obligations if the company at the earliest.

Although, the officials instilled some hopes for the revival of the business also. They said that there do exist some expectations that the company will be back in business within a few days. However, the firm straightway denied for filing any account for bankruptcy.

Company officials, while not marking their presence, simply said that in a news releases that the reason of closing was chronic and overwhelming industry pressures. Sources quoted various reasons for the closure. Some termed the closure of Atlanta-based retailer Rhodes as the main reason while the other said that loss of sales owing to the consolidation of different departments like the Federated and May department stores resulted in the shutdown.

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